Must Read: Affiliate Marketers to comply to FTC Guidelines
Must Read: Affiliate Marketers to comply to Federal Trade Commission (FTC) guidelines 2013
If you are into affiliate marketing and make some money promoting various affiliate products, this piece of information might just save you. You could be already promoting several US based products / advertisers to your blog readers and making a passive income.
It’s vital for you to ensure that your blog, content and affiliate marketing approach are complaint as per the Federal Trade Commission (FTC) guidelines.
Federal Trade Commission (FTC) has issued strict guidelines that are specific to affiliates marketers who offer reviews, rankings, endorsements etc. on several products that offer great commissions. If you are one such affiliate, ensure you do abide by the below guidelines to ensure that your affiliate account is not banned by your product owner.
As per the guidelines, it is mandatory that you (as an affiliate) have to disclose that there is a “material connection” between you and your affiliate product owner (ex: hosting company) anytime you offer an endorsement or testimonial on their services.
That means, you have to clearly disclose that you DO earn a commission from the sale that is converted from the product review or article you have written. You must clearly disclose the fact that you receive such commission in a clear and major place that is close to your review or promotional post.
Some useful tips on writing and publishing an Affiliate disclosure:
- Frequent: Disclosures must be available on any page that has an endorsement.
- Clear: Language must be easy to understand; don’t attempt to hide the fact that it’s a disclosure.
- Conspicuous: Place your disclosure close to your endorsement or review. Differentiate the disclosure’s font treatment from the rest of your site.
- Require no action: The user shouldn’t need to click, hover or scroll to locate or understand the nature of your disclosure.
Hope you take action on the above without any delay to ensure you are compliant to the guidelines and continue to earn money as an affiliate promoting products. Be transparent and ensure safety.
Please read the FTC’s: Guides Concerning the Use of Endorsements and Testimonials in Advertising.