It is hilarious to see how online businesses respond to the intelligent changes that Google brings into the industry to clean up the mess. With small and big frequent algo-updates, Google is already famous for shattering online businesses overnight, now see how the industry is responding to such changes. Earlier SEO used to depend on the question, – “how many backlinks do you have” now, there is second question tagged to the first – “How good are your backlinks?”.
With Google rolling out serveral disaster recovery tools and strategies (disavow) and a recovery spokesperson (Matt Cutts, who else) – there are two changes – people are left more confused and Matt Cutts video’s become more popular! Jokes apart from this one, the biggest platform running link directories have come up with a Mod to help directory owners make hay while the link shines. A new feature to force people to pay to get their bad link removed from their directories – Innovative!