Difference between SEO and SMO

Difference between SEO and SMO

I bet you have already heard about SEO (Search Engine Optimization), Even though the second one is a new term, am sure you already know it. SMO stands for Social media marketing.

These two are today’s key Internet Marketing strategies. There are different approaches you might want to opt for each of these. The SEO and SMO strategies are very different from each other, even though the end result is the same – Traffic!

SEO (Search Engine Optimization)

Comparatively the more costly form of optimization, especially in the initial stages of setting up the SEO frame work for your project, it is an expensive affair

The traffic you receive from your SEO efforts is huge and consistent. You continue to receive the traffic based on your SERP (search engine rank positions). If you have higher ranks, you have huge traffic.

SEO is an ongoing activity that needs to be continuously performed to make sure you are on the top. In short SEO is a permanent fix to your search engine traffic.

SMO (Social Media Optimization)

You could identify SMO as a quick fix when compared to SEO. SMO is all about huge traffic spikes in short time, it does not require and wait time for the search engine bots to index your page. It directly fires your messages to the potential visitors.

Some more points

  • Primary SEO efforts are for Google, Yahoo and Bing
  • There are many but the Top SM websites are: Facebook, Twitter, Digg, Stumble upon, Technorati etc.
  • SMO is all about social networking and building a good follower base is important.
  • SEO requires no networking efforts, It is all about quality PR and link building.

Take Home: In my opinion, SEO and SMO are equally important. It’s a great idea to allocate time for your daily SEO and SMO efforts to have your share of quick and consistent traffic.


  1. Aaron Blogger April 8, 2011
  2. Stacey Abo April 8, 2011
  3. Blog Lover April 8, 2011
  4. Smith Garner April 11, 2011
  5. Joshu April 12, 2011
  6. SEO Bhubaneswar October 11, 2011
  7. Walton Forbus December 13, 2011
  8. Len Lawbaugh December 15, 2011
  9. Michael Wallace December 18, 2011
  10. Med@Medical transcri December 22, 2011
  11. exploring-seo May 14, 2012
  12. RCL Educational Grou July 5, 2012