Search Engine Optimization, commonly referred to as SEO, is the art of optimizing your blogs or websites to achieve higher ranks on the Search Engines like Google, Bing, Yahoo etc. The two important aspects of SEO are: On Page SEO and Off Page SEO. These terms are no rocket science, basically, they are they refer to optimizing your web pages (on page SEO) and building quality back link to your content (off page SEO).
This article covers several good practices that could eventually get rid of the pain to manually try building back links to your website. A simple practice of writing for a reason, to share and help will result in gradual and dependable reputation building.
With Great Content how is On Page SEO Done?
Let us ask ourselves, why do we blog or write content? is it really all about increasing traffic and making money only? Nope! We write to share, we write to help and spread good, useful information. With this done righteously, half the task is accomplished, the rest is optimizing enough so that your content does not go unnoticed – this is on page SEO.
On page SEO includes organizing your content properly, internally linking relevant content within your blog or website and giving the right weight to the right content area. Use Heading tags (like H1, H2, H3 etc.) for your content headings and use the relevant keywords and have the correct density. All these combined together will ensure your on page SEO is done right.
How does quality content automate off-page SEO?
Firstly, let us understand that off-page SEO means building links to your content / web pages from other quality websites and that is not an easy task. There are tonnes of low quality websites, blogs and directories out there ready to link back to your for a backlink from your website – this is forced SEO and does no good for your page rank.
On the flip side, if you are writing good quality, unique, useful content on your blog, this process is automated with webmasters discovering your content and linking to them willingly from high quality websites. Who doesn’t love giving credit to the source of great content, this practice will continue on to grow your website’s online reputation in the eyes of humans and search engine algorithms.
Why should I NOT be in a hurry?
Search Engine algorithms are becoming smarter day by day. These algorithms are written and built by industry experts and engineers who are quickly understanding the pattern of how forced Search Engine Optimization is done by most webmasters. Several aspects like the frequency of back links added, nature of links (quality and niche), the anchor texts used (linking keywords) all together form a pattern, however hard you try to fake it, it becomes evident.
Such actions to force Optimize your websites and get to the top of SERPs (Search Engine Ranking Pages / Positions) will only result in a possible penalty when discovered. By building naturally good quality content, we get credited automatically by webmasters who find the information useful and this is the way Search Engine companies expect the internet to be.
Take Home: By now you might be already knowing what we should be doing in the long run to get to the top. Write good content, organize it and when people start discovering great content, quality backlinks start pouring and your website will be naturally optimized for high rankings. Wishing you all the luck with your website, the tips are common for any niche based websites.