Google Slaps Copy Cats!

Google Slaps Copy Cats!

Good News to all genuine bloggers and webmasters who have spent numerous sleepless nights working hard on their websites and developing quality and unique contents.

Over the last 3 – 4 years Article marketing, content farms, Auto blogging and content copying has been increasing in exponential manner and this has been killing and pushing genuine unique websites down the search engine rankings. Now Google has answered them all with the latest Google algorithm update

Google says:

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries.

We are very excited about this new ranking improvement because we believe it’s a big step in the right direction of helping people find ever higher quality in our results

How the update helped me

I have observed the SERP changes for about 25 of my narrow niche websites that I have been working on and optimizing for better results on the search engines. Post the update none of the website have been hit and all have jumped higher in the search results.

The main reason all my niche sites are still doing great after this algorithm update from Google is only because – I do not have any auto blogs and I write unique content.

I would strongly advice to all webmasters and bloggers to keep away from content copy, auto blogging and publishing of duplicate articles on ezines as the search engine algorithms have started to get smarter and now appreciate good and unique content.

How bad was Article Marketing hit?

This time, the most badly hit area was article marketing. The statistics from Sistrix clearly shows that most of the top article submission websites were ruthlessly pushed down in search engine results only because they were duplicate content originally copied or already published some where else.

Below are some examples of traffic and ranking losses to some of the top article directories.

  • – 90% loss
  • – 87% loss
  • – 85% loss
  • – 93% loss
  • – 94% loss

What are the factors that are used to gauge the content

The latest update from Google to identify content farms, duplicate articles and auto blogs may be using the below factors to gauge duplicate content.

  • Length of the content
  • Usage demographics like bounce rate and click stream data.
  • Backlink strategies to individual articles
  • Publish date
  • Etc.

Take Home:

As I always say on this blog, if you want to be a successful webmaster on a long run, make sure you have a steady growth plan. There is nothing great about writing about the already written or said. Smart people aren’t looking for the same thing that is already there on the web.

Publish and use only quality, unique content for your website or Blog. You will be appreciated.


  1. Anil Ram March 11, 2011
    • Joshu March 11, 2011
  2. Stacey Abo March 11, 2011
    • Joshu March 11, 2011
  3. Aaron March 11, 2011
    • Joshu March 11, 2011
  4. Laurie June 8, 2011