Google to Implement +1 Feature in Sponsored Listings

Google to Implement +1 Feature in Sponsored Listings

Today I Received an email from the Google Adsense Team and here is what it looks like!

Hello,

In the next month, we’ll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated gif, and Flash. +1s will be one additional signal to help determine an ad’s relevance and we’ll continue to show the ads that will generate the most revenue for you.

We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.

If you prefer not to show the +1 buttons on display ads on your pages, you can opt out in your account. For more information please visit the Inside AdSense blog.

Sincerely,

The Google AdSense team

This means that Google is trying to bring the Social Factor into Paid listings as well. The +1 will add the power of recommendation and referring to the paid listings too thereby Socially Connecting to identify more relevant ads for  a website. That’s an awesome idea! From a webmaster’s perspective, this will only improve the earning opportunity and reduce the serving of irrelevant ads.

Smart move Google – Now you are making the people do the Ad Relevancy Check!

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