How to configure newsletter subscription on your Website or Blog
Undoubtedly newsletter and email marketing is one of the most effective methods for publicizing your website content and gaining a consistent traffic to your website. The two best options for integrating newsletter or email subscription to your website or blog are:
- Aweber
- Mailchimp
Choosing a Email newsletter service provider
If you are a start-up website, I would recommend you to opt for Mailchimp as your email marketing service provider as they provide an excellent service and the best part is that they are free. On the other hand Aweber is a market leader for email marketing, but is a premium service provider (paid service).
With Mailchimp you can achieve almost everything that could be done using Aweber service provider and their major plus point is that they offer a starter account that is free of cost. The key features are:
- Customize MailChimp with your own colors and logo, so it perfectly fits your brand.
- Great templates that could be used
- Smartphone applications that could be used
- Social network integration with newsletters
- Advanced stats on open rate and click through
- Testing and analytics on your newsletter performance
- Integration with Google Analytics
- Inbox inspector – Preview of how your email campaign would look at major email clients
- Auto responder system
- Paid newsletter set up options
- Multiple Language options
- Free of cost up to 12000 emails per month
- Free of cost to manage up to 2000 subscribers
- Track and control subscriber activities
Above are the key features, you could read more about the features here
How to configure Mailchimp for your website or Blog
- Sign up with mailchimp for a free account.
- Create a new mailing list.
- Embed the Signup code on your website.
- Start from zero members or import members from a list or simply copy paste.
- Create a campaign.
- Send emails to a list or schedule.
- Track your campaign performance using mailchimp reports.
In case you are using a WordPress blog, there is a WordPress plugin by mailchimp that will add the signup form on your blog on the sidebar or widgets.
You could refer the MailChimp resource for detailed and organized help on setting up your newsletter services here. Hope this article has helped you to identify and choose a email marketing service provider and be on top of newsletter and email marketing.
Dear Josh,
Great! Thanks for the detailed article and introducing Mailchimp as a service provider. Now am signed up and everything looks great! Ive sent a test campaign too..
regards
Ralph
I have been using Mailchimp for now over an year and its a great service provider! I recommend this to everyone – They have great reporting and analytics too..
Cheers
Chris
Nice post! In fact, I am yet to plunge into email marketing, thanks for the heads up!
regards
Joe
Josh,
Thanks Man! This post came just in time. I was planning to opt for iContact or Aweber on a premium account, u saved me some money dude !!
Mani
Hey There!
Thanks for sharing this post. I have used Mailchimp as well, but the only problem is that you cannot use affiliate links within the newsletter emails as per the TOS / TOC of Mailchimp which is different from Aweber.
Otherwise, Mailchimp is super cool!
regards, Stacey
How come no one on this comment list has provided their blog adress on their names????
@ Interesting:
Good observation there!
We are performing a reverse migration from Intense Debate commenting system and that is in progress. The blog has about 6000 plus comments, so it might take some time until which links gets removed from many user accounts, will get reinstated in case we do not have duplicates.
Cheers
Josh