How to Improve your website traffic from USA
Firstly, let us start with knowing the reason behind encouraging web traffic from countries like USA, Canada, UK, Australia etc. The major reason behind loving traffic from these geographical location is because the traffic results in higher income w.r.t contextual advertising networks like AdSense. Due to the high currency value and higher advertisement investments from advertisers from these countries, the CPC (Cost Per Click) is higher.
Checkout the below screenshot that shows my traffic analysis from different countries over the past few months. The top earning traffic comes from USA and the CPC (Cost Per Click) from USA is as high as 0.68 USD. On the flip side, take a look at the CPC from India (as low as 0.08), this shows the huge difference. Countries like UK, Canada and Australia has CPC’s of .68, .76 and .96 respectively. This explains why we should encourage traffic from countries like USA, Canada, Australia etc. Below are varios ways in which you can tap the traffic from these countries.
Start with Hosting your websites geographically at USA
The first step towards attracting more traffic from USA is by ensuring your website is physically hosted at the US. This will improve the chances of your website content being served above other competitors considering the factor that the data / information is fetched from the servers located geographically nearer to USA.
I have hosted my website with Inmtion Hosting and their servers are located in the US and this is one of the best hosting companies in USA w.r.t quality of service, up time, value for money and customer service.
Set your “Targeted users” to United States in Google Webmaster Tools
If you check out the Google Webmaster tools control panel, you will find an option to select the “targeted users”. After logging into your Google webmaster tool, click on Configuration -> Settings -> change “target users in” to United States as shown below. This is indirectly telling Google to help your website to target users from USA.
Build Content targeting users form these countries
To build a genuine audience from these countries, it is vital to build quality and unique content that is beneficial to the readers from these locations. You need to practice writing targeted articles and geographically tagged content occasionally to attract readers from USA.
To write targeted content, it is a great idea to use web portals like “Google Trends” to identify what are the hottest search terms in USA. In addition, you could also use the Google Adwords Keywords tool to identify the highly searched keywords based on geographical locations. Identifying the search volume will make it easier for you to craft content that has high demand.
Build back-links from USA, Canada, Australia based web directories
Building high quality backlinks to your website is an important SEO strategy. You can submit your website URL to USA based SEO friendly web directories to promote organic and referred traffic from USA. Below are some good SEO friendly directories from USA.
Buy promoted traffic from Google Adwords targeting users from USA
Google Adwords allows you to purchase sponsored / promoted traffic for selected keywords, especially from a targeted location. While starting a new campaign in Google Adwords, you can specify the list of countries to display the ads for as shown in the screenshot below. This will help drive and boost targeted traffic from these countries to your website.
Select Neutral domain TLDs like .com / .net etc.
Select the appropriate TLDs while registering your website domain name. For example, if you are planning to drive US, Canada traffic to your website, it is not a good idea to register a TLD for UK (.co.uk). Registering the correct domain and using the appropriate keywords, title, meta tags etc. will help drive organic search traffic from these countries.
Network with other USA based blogs and bloggers
It is also essential that you put in a lot of efforts to network with other website owners, bloggers etc. in your niche and connect with USA based webmasters. Write guest blog articles, encourage link exchange and write comments on other bloggers sharing the same interests, based in USA.
Above are several tips for improving your website traffic from USA. There could be several other methods to drive more targeted traffic from this geographic location, let us know if I have missed out any that you are aware of, I would be glad to add them to the blog post.