How to Increase Google Adsense CPC?
When Google Adsense earning goes low the most probable issue that you might be facing could be low CPC or low CTC. Lets start by understanding what are these two commonly used critical terms w.r.t Google Adsense contextual advertising system. CTC stands for Click Through Rate (higher the better) and CPC is Cost Per Click (same, higher the better).
Our topic of consideration is Adsense Cost Per Clic (CPC) very low. Under such situation, even though there are loads of pageviews, increasing clicks, still you fail to make considerable money. There could be several reasons that could result in low CPC.
Quality of Traffic to your website is very poor: Yes, traffic does have quality too. Relevant, serious visitors can be considered as good traffic to your website and this can be improved only by publishing good quality on your blog / website. Hence, in your effort to improve your CPC ensure that you continue to add high quality, unique content frequently.
Geographic location of your traffic: Traffic from countries like US / UK / Canada etc. tend to earn you more money per click (increased CPC) because the amount advertisers spend on Google Adwords is higher when compared to other countries like India. Hence, to improve your earnings, it would be a great idea to target traffic from such countries by writing relevant content and driving traffic.
The below image shows some data w.r.t low CPC even though the traffic (pageviews) and clicks are reasonalbily high. But in contarary the amount of earnings is surprisingly very low. A CPC of .06 is not acceptable to waste space on your website for Google Adsense.
An advice in such situation is to improve traffic, write quality content, analyze if the ads served are of good quality. Use research tools like KeywordSpy to analyze the amount paid by each ad served on your website and block the low paying ones from your Adsense dashboard. Hope this article has helped you on how to Increase Google Adsense CPC