How Easy Is It To Write Super Effective Blog Post Titles?
The level of importance on making ones blog post titles interesting, effective and at the same time search engine friendly is a vastly underrated technique. By employing some of the suggestions found in this article, one should see overall improvement in SEO efforts of their blogs and websites as well as more interested readers who return to consume additional content at their website.
Most people penning blog posts to begin with have the immediate goal of getting their content read by as many people as possible. Perhaps a secondary consideration is to also attain high rankings in various search engine results pages. Is it really possible to to do both: attract real readers as well as have ones content ranked highly?
With a little extra effort and concentration, the answer to the aforementioned question is almost always a resounding yes.
First a couple of considerations to bear in mind. While cutesy, cryptic, or alliterative titles might be interesting to ones readers every now and again, chances are high if every title published at ones blog strains the readers imagination in order to immediately know what the content is about, those readers may simply stop reading.
Likewise, one of the first tasks the search engine algorithm takes on is to check the title of the blog post. What does that post title tell the reader (and the search engine) to expect in the body of the post? Does the title have a focused keyword in it? Is that keyword indicative of the focus of the rest of the post’s content?
Where is that keyword placed in the title? A number of SEO specialists, and several employees of Google who speak publicly about their search functionality will confirm that it is more beneficial to higher rankings to have the content’s keyword closer to the beginning of the title than the end.
Does that mean that if the only way a keyword in the title sounds good and natural for the reader’s ear is to place it mid-way or at the end all is lost? Of course, not. But extra points do seem to be doled out when keywords are closer to the title’s start.
What about the length of the title? Seems that about 60 characters in the length of the title (spaces included) is what the engines favor. There are only so many numbers, letters and spaces available to display on the search engine results pages, and titles much longer than 60 characters are often truncated when displayed. As a result, users of the search engine are less likely to click on a long title. So, it would behoove the writer to try and keep it short.
Asking a question in the title is always a good tactic. Do the best to avoid simple “yes/no” questions however as the reader may answer with the applicable yes or no, and decide that reading the article is no longer necessary.
Generally speaking, having a list in ones post content is a good SEO tactic and expressing the number of list items in the post’s title seems to do well for both the search engine indexing process and attracting readers attentions.
Take this post title. 58 characters. A question not easily dismissed with a yes, no or maybe internal answer. And while the keyword phrase “effective blog post titles” is not at the front of the title, neither would it make good grammatical sense to place it there.
It does take a bit of focused effort and attention when writing good titles that entice a reader and appease the search engines. But the amount of time required versus the results should always make the effort worth while.