Social Media Promotion Ethics to Follow
Social media has been the most powerful addition to our internet and personal computing life! With the addition of social media to our daily life, we have simply made this world so much smaller and its simply so very easy to connect and share with anyone across the globe effortlessly. While promoting and publicizing your stuff on the Social media there are several etiquette’s that you might want to consider following and today we would discuss more about these code of ethics on the social space.
Think before you make Social Connections: Its always very vital that you carefully consider the purpose of making a contact on the social media. Its often observed that social marketeers blindly continue to follow loads of profiles and accounts hoping all of them to connect back and follow the content you share. But what really happens is that in most cases even though you have made tonnes of contacts, very few of your contacts really follow what you are saying – hence it makes no sense in following people who are not really interested in what you have to share. Make a habit of finding and identifying like minded people/ profiles and connect with them on a personal level and avoid behaving “botish” or automated! People often appreciate when you interact and behave like a real person and not like a marketing bot posting links automatically on to their timelines.
Interact and stay active: Try not to look like a social marketeer trying to force ideas or information to your followers on the social media. Have a genuine effort to connect with your contacts, share and learn by interacting with them on a regular basis. When you are always seen as an active participant in any discussions within your niche, it becomes easier to catch people’s attention when you want to say something in the crowd.
Selflessly Share great information to your Contacts: This is the era of free information! Almost every big player like wikipedia, Google, FB etc. provide world class services to their users absolutely free of cost – thats todays business model. The secret is that if you dont give away the information or Gyan you have, someone will soon share it and take the credit, so make sure you are open to sharing good quality information, tips & tricks within your niche to your readers. Helping your social contacts will gradually improve your reputation and people will always have ears for what you have to say and after all, thats what we want on a social platform!
Do not Overdo It: Anything in good becomes bad when overdone! Please do remember that people start to get irritated very fast when the observe that someone is trying to overdo marketing and persuading them into something even though the marketeer is trying to market something good. Its a great practice to leave the decision making to the users and limit your marketing campaigns as simple recommendations bundled with helpful information. Keep your marketing activities limited to your Blog or website so that people who are really interested will always discover what you are marketing and use social media only to make invaluable contacts for your business.
Take Home: Social media is the biggest boon of our time for any form of marketing because of its huge audience. Shell out the conventional marketing methods and concentrate on building a niche authority and valuable social contacts, rest all will follow!