The Why and How of Social Media Marketing

The Internet is all about social media today – what with Facebook touching the 500 billion user mark on the one hand and stirring up privacy issues on the other, it’s not all good, but it’s still a reality that we must accept and a change we must embrace. There’s no doubting the fact that social media networks like Facebook and Twitter have created a phenomenal impact on human behavior and altered considerably the way we interact and communicate with people. And while it’s not entirely desirable that we’ve taken most of our communication to the virtual world and virtually ignore our face-to-face relationships, this online proliferation opens many doors of opportunity to the business world.

For one, marketers find it easier to target many more customers from one single platform and reach out to people all over the globe, irrespective of their geographic location. And for another, the sheer connectedness of the medium where each person is linked to many others makes for the best and fastest way for news to travel. So when you take to marketing using social media, not only do you get the word out to more people with less effort, you also do so in the shortest possible period of time.

However, if you want to ensure that you get the most out of your social media marketing efforts, you must do the following:

  • Use one voice across all platforms and media – ensure that your messages on one platform, (say Facebook) don’t contradict those on another, like Twitter. If different people are handling different social networks, they must coordinate their work to ensure that there is no ambiguity in what your organization is saying or doing.
  • Coordination and control are extremely important when using social media for marketing; if you lose control, it’s pretty hard to contain the damages or regain customer respect.
  • Monitor feedback from customers, and listen to what’s not being said as well by reading between the lines. When you can pick up signs of discontent, it’s easy to make amends and rectify the situation.
  • Incorporate lessons learned from feedback into future marketing and promotional strategies.
  • Learn to change with the times – social media is evolving rapidly, and unless you can keep up, you’re going to be left out.
  • Stay alert for signs of change instead of becoming complacent and resting on your laurels.
  • Be aware of future trends so that you’re able to retain an edge over the competition; there are many companies who failed to realize that Facebook was becoming a phenomenon, and by the time they did and jumped on the bandwagon, they found that it was already crowded.
  • The biggest advantage of social media is also its biggest disadvantage – when news spreads virally, you can bet that bad news travels faster than light. So you must remember to protect your reputation by promising only what you fulfill and never going back on your word or trying to use fine print and fancy legalese to cheat your customers out of what you’ve promised them.

Use social media wisely and cleverly for your marketing needs, and reap the rewards instantly and in the long run.

About the Author

This guest post is contributed by Bailey Digger, she writes on the topic of web design degree programs . She welcomes your comments at her email id: baileydigger189(@)gmail(.)com.

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