They have less Time and more Options
When was the last time you read an entire blog post without missing a word? Getting someone to read your blog post is very difficult! Internet users are the most impatient audience when compared to any other form of information because the web is filled with alternatives.
The chances for someone to pay attention to your article increases when:
1. You have a fast loading page
2. You have a very tempting title (Important)
3. You have content clearly listed in points
The above three points improve the chances of your article to be noticed by a regular, impatient netizen. It is very vital to keep your content crisp, to the point and informative. This will save the time of the reader and simultaneously help him/her find the information they were looking for.
Usage of visual aids like images, flow charts or animations can further ease the process of conveying the information to your reader. It’s a common gesture to close the web page if the page did not load quick enough or the information is not presented in a easily readable manner. Avoid cluttering your page with too many ads as this will again confuse the hungry reader (for information ofcourse) and eventually they will leave the page!
Take home: bring curiousness to your readers mind with awesome post titles and write content to the point to increase the chances of your post to be read.