What Google EMD did to my high traffic website!
If you have been around as a webmaster for more than 6months to an year actively working towards improving your blog or website content and traffic, you might understand what I am talking here about. The Google EMD update or Exact Match Domain upadte was targeted at domains that have the keywords in the domain name itself and broadly classifying them all under the same category (with a fine number of exception only) and pushing them down the ladder is the SERPs and that seem a little unfair when you really HAVE to be a EMD with respect to your business.
For example, my website here under consideration is a Used Mobiles marketplace and the domain was registered several years ago. I was lucky enough to get the most appropriate domain for a website that does the same – UsedMobiles.in. Now, this had to be an exact domain because thats what I really do with the website.
Now with respect to the quality of the content on the website, you can’t really guage the content quality on a classifieds ads website or a craiglist kind of website as its all user submitted data. I personally feel that Google should have been able to push a smarter algo that could have differenciated between EMD content farms and genuine EMD websites that do what they do. Well, I could have opted for monkeystore and still sold mobiles and I might have had a better chance then 😉
Not calling this as a final verdict and with great minds and awesome attitude, Google will shape up this EMD punishment with a more accurate algorithm update. Waiting to see that day come back to push up user-driven content websites like these. The impact of such an update was that my pageviews dropped from 200,000 a month to a mere 20,000 a month and that was HUGE for me atleast.