Why your Brand should have a Blog
Websites are different from Blogs basically because of the basic style of operation and working. Blogs play an important role to build an online Brand presence and niche authority while websites portray the information about their business, product details and methods to avail their benefits. A blog within a website has several advantages:
Make frequent product / brand updates: companies in today’s world acknowledge the importance of an online presence and has already adopted the concept of ” The Official Blog”. Companies effectively make use of their blogs to communicate the regular business / official updates. These blog posts will be considered as official announcement from the management. The beauty of such announcements are that they can directly feel the pulse of the market through the user responses and comments!
Blogs help improve the Product Niche authority: if you own a product development company, you could use this blog to communicate the latest industry development and showcase your niche authority and field expertise – this gradually ads on to your brand reputation in the market.
Build a list & user-base: With quality and useful articles you could convert the blog audience into email communication subscribers. Building such a emailing list will help getting these prospective customers closer to your brand, which eventually will convert into a potential sale!
Be all over the web: with targeted niche specific articles in an organized and frequent pattern, search engines will start to index your content faster. With a Blog built on a powerful and SEO friendly framework like WordPress, it’s even easier to start receiving search engine traffic from keyword based search on SEs like Google.
Take home: these are very few of the huge list of advantages of having a blog and content development team for your company or brand.