On page SEO guide for WordPress
Talking about SEO on a WordPress blog or a website, we should start with the two broad classification of Search Engine Optimization – On page and OffPage SEO.
On page SEO techniques: are basically all the possible optimization activities that you have directly control over on your blog and those that should be done at any cost to improve your search engine rankings.
OffPage SEO techniques: are those techniques that depend on SEO factors outside your blog or website. These include back linking from other websites, anchor text usage while linking from other website, niche of linking website, PR of linking websites etc.
More about On page SEO for WordPress blogs:
The greatest advantage of using a WordPress CMS for your website is the fact that by design and development WordPress CMS itself is in deep love with the Search Engines. The bots simply love to crawl and index a WordPress blog due to its excellent design framework and structure.
Like adding more oil to the already burning fire, we have a lot of methods that will help to improve your WordPress blog’s search engine friendliness. If you are not a techie and an SEO specialist, there are lots of tools as well that help you improve your WordPress blog’s On page SEO factors.
To start off, let’s first make sure your WordPress blog is set to public and spider able. Most of the one click installation blogs have this setting off and you might still wondering, why my blog is not getting indexed, you can make this change in If your blog is not getting indexed by search engines, make sure you turn off the feature of blocking search engines at Settings > Privacy on your WordPress admin panel.
The 13 major on page SEO Factors that you should fix on every blog post or page are:
- Good title tag for your article
- Good description and keywords based on the keyword and title
- At least one H1 tag containing your keyword
- At least one H2 tag containing your keyword
- At least one H3 tag containing your keyword
- At least few keywords should be in bold
- ALT tag set to your keyword (this could be set in any image’s property when you insert image)
- If possible add the Keyword in the first sentence
- If possible add the Keyword in the last sentence
- Internal linking of articles and pages within the blog
- Turn on Pingbacks or Trackbacks to get free link back links to your articles
- Make your “read more” and affiliate links as “no-follow”
- Have the right keyword density
How to implement these above factors on to your blog:
Now, as you already know what are the major on page SEO factors that govern a good share of your search engine rankings, I will guide you on how to implement and fix these as well.
I usually get this done with 2 simple tools:
- All in one SEO Pack for the keyword, Title and description of each and every post.
- SEOpressor for all the other on page SEO factors.
All in one SEO pack: This is one plugin that would help you set up an appropriate Title, Description and Keywords for each page, article and also for your Blog, globally. You can read more about how to setup and use it here
SEOpressor: A mind blowing plugin that I have been using and been very impressed by its effect on my on page SEO efforts. This plugin takes care of checking for the on page SEO factors that affect your article simultaneously as you write a new article by showing the progress percentage. The plugin also indicates the checklist of corrections and changes that you need to make on your post page or article in order to improve your on page SEO score.
Below is a screen shot of how SEOpressor indicates the progress of your on page SEO while you are writing and publishing a new article. This makes sure that you never miss out any factor to keep your on page SEO perfect.
The major advantage that keeps SEOpressor way high above other tools for on page SEO is because, it has been developed with high expertise and the plugin is intelligent to measure and advice the right keyword density, percentage of optimization etc. In addition the plugin has a dedicated team working on updating the tool via back-end post observing the indexing trends and search engine algorithms.
In case you have just started blogging and is not yet ready to spend money on SEOpressor, you could always do the activities manually and make sure your on page optimization checklist is perfect.
PS: Take my word and start working on your onpage SEO factors as and when you write new articles and blog posts because, the competition on the internet is neck line. Webmasters are working day and night to improve their search engine rankings; with a good on page SEO efforts you would have the cutting edge.
PS PS: read my previous article on difference between Google and Yahoo SEO techniques to understand the importance of having a good on page SEO. (Yahoo gives more importance to on page SEO)